OMR S.p.A. participation in the latest edition of the IAA Transportation in Hannover was an important opportunity to consolidate existing relationships and develop new strategic collaborations. The event offered the opportunity to discuss the future of road transport technologies, with a particular focus on electric and hydrogen solutions.
Among the products exhibited at the booth, the front and rear suspension for trucks and the front suspension for light vehicles stand out, as well as the axle of the INEOS vehicle, made in collaboration with Carraro. This demonstrates the company’s ability to integrate innovation and technical precision, strengthening the partnerships with other leaders in the automotive sector.
The LED walls, used in the booth, played a crucial role in visually presenting the extent of the production activities and the high specialization of the various OMR departments. Furthermore, the architecture of the stand was designed with the aim of reflecting the core values of the company. The concept is based on a minimal and transparent wireframe, which represents OMR as a company that deals with the invisible heart of motor vehicles.
Choosing wood as the main material aims to evoke warmth and humanity, contrasting with the coldness and rigidity of steel, and reflecting OMR commitment to sustainability. This concept is further emphasized by the vegetation within the exhibition space, which acts as a visual reminder of the connection with nature and sustainability.
The trade show booth wanted to represent a new automated industrial era, embodying the perfect fusion between technical skill and production complexity that distinguish OMR.